Long before ‘clean’ there was ‘care’. As a casting director and producer, Jane Iredale saw first-hand how conventional makeup undermined skin health and wondered, “Why can’t makeup be good for the skin?” The goal was lofty, but the premise was simple – create high-performance makeup that cares for skin.
With equal parts premium ingredients, skincare benefits, and no-fade performance, Jane Iredale launched a first-of-its-kind skincare makeup hybrid that revolutionized the beauty industry. Today, jane iredale remains the trusted choice of skincare professionals, and its ongoing commitment to helping women look and feel their best continues to resonate worldwide.