
Long before ‘clean’ there was ‘care’. As a casting director and producer, Jane Iredale saw first-hand how conventional makeup undermined skin health and wondered, “Why can’t makeup be good for the skin?” The goal was lofty, but the premise was simple – create high-performance makeup that cares for skin.
With equal parts premium ingredients, skincare benefits, and no-fade performance, Jane Iredale launched a first-of-its-kind skincare makeup hybrid that revolutionized the beauty industry. Today, jane iredale remains the trusted choice of skincare professionals, and its ongoing commitment to helping women look and feel their best continues to resonate worldwide.
Healthy-looking lashes start with a little extra love.💗
Our PureLash® Lash Extender & Conditioner helps condition and strengthen lashes while enhancing their appearance of length and fullness. Wear it underneath mascara for a more defined lash look, or on its own as part of your nightly lash-care ritual.
And this season, beauty has an even bigger purpose. 🎀 Our special limited-edition PureLash is here in support of Breast Cancer Awareness — a beautiful reminder that small acts of care can make a meaningful difference.💗
Limited edition. Meaningful purpose. Beautiful lashes.
Beauty that gives back💗
Experience beautiful, healthy lashes while making a positive difference!
Special Edition PureLash® Lash Extender & Conditioner is inspired by the challenges many women face during cancer treatment to support fragile lashes and brows when they need extra care.
With every purchase of PureLash® Lash Extender & Conditioner in Special Edition pink carton, 100% of profits are donated to Look Good Feel Better.
Now available online and at participating professionals retailers near you. Link in bio💗
Makeup that loves your skin as much as you do.💗
Jane Iredale combines beautiful, effortless coverage with skin-loving ingredients so your makeup can do more while you wear it.
Because makeup should look good, feel good, and fit beautifully into real life.
Find Jane Iredale at professional retailers near you✨
The best concealer? The one you can’t detect, only the difference.✨
Skintuition Brightening Under Eye Concealer is a skincare-infused formula that melts seamlessly into skin for lightweight, medium coverage that looks and feels like you, only more refreshed.
Clinically proven to boost hydration and brighten while visibly diminishing the look of dark circles, puffiness, and fine lines.
Undetectable on skin. Transformative to your look. 👀✨
No gatekeeping here. These must-have glazes will take a permanent place in your makeup bag.💋
Holding onto summer a little longer with fresh pops of colour, sun-kissed tones, and that effortless, healthy glow we never want to let go of.✨
Easy, effortless eyes with our best-selling ColorLuxe Eye Shadow Sticks.😍
Which shades are your favourite?
Some things just make sense💗 Like makeup that looks natural, feels lightweight, and works with your skin, never against it.
That’s the Jane Iredale difference.